Guys, do you remember Juliani? The conscious Kenyan lyricist who would ocassionaly jump from the stage to your heart. The guy who made the mtaa mentality relevant to middle class folk. He even put the wild rumours to rest.
Mwanaume kweli sio biceps.
It’s 2018 and like all legends, he’s back. Yeah, kinda like Beychella. Not only with an all-encompassing website, he’s also got something cool called JHela. Yup, you can come up your own currency nowadays.
Thanks Internet.
If you’re one of the day ones, Juliani has a unique experience for you this weekend including all his albums (day twos and threes are welcome too). Honestly, I have not seen anything like this happen in Kenya. Let a new friend of mine tell you all about it.
WHAT IS #IAMJULIANI
#IAMJULIANI is a rallying call to all Juliani fans. His message is, you are Juliani as much as he is. You have been with him since the beginning, going to his shows, loving and learning his lyrics, giving him the life he needs to keep going. He is inviting you to grow with him for the next 10 years and longer.
Introducing Juliani Community. This is a space for fans to consume music and exclusive content, enjoy awesome discounts on Juliani merchandise and affiliated brands, and to eventually earn money. Meanwhile, Juliani Hela (JHela) is the currency that allows you to buy on the platform. If you create your Juliani Community account today, you receive 2 Juliani Hela valued at KSh 200 to get you started!
It is a whole new world that you need to be a part of.
4 DAYS. 4 ALBUMS. 4 EXPERIENCES.
The most epic album launch is finally here. Juliani has designed a 4-day experience at The Elephant where he relives his previous albums, appreciating the past that got him here, and finally celebrating the future that is to come with the new album, The Masterpiece. He is inviting you, his fans, friends and supporters who have been there since the beginning to go into the future with him!
Buy a Four-Day Pass ticket.
Day 1: MTAA MENTALITY
Juliani’s debut album, Mtaa Mentality, introduced him to the masses as Kenya’s foremost lyricist. Released in 2008 and featuring legends like Eric Wainaina and Kanjii Mbugua, it was the big game changer.
Finally, the dream was looking possible. He was performing internationally, he was on TV; most importantly, he was making sales! It did not start out as an easy ride, but he stayed the course and the first pay off was all the love Mtaa Mentality received.
This concert is for the fan who wants to revel in the nostalgic freshness of it all and appreciates the character and the thoughts that shaped Juliani, the artist.
Thursday April 18th, 6PM – 10PM.
Buy your Day One ticket
Day 2: PULPIT KWA STREET
The second album, Pulpit Kwa Street, was released in 2011. It was Juliani’s first album after being signed at Gatwick Records. At this point, he was labelled “an important voice of our time”. His message was one of religious, social and political emancipation for us, Kenyans.
The album launched in style, with Juliani closing down City Hall Way and electrifying the CBD with his performances. During that period of time, Juliani was the highest corporate-endorsed artist in the country. Balling!
This show is for your inner poet/ musician and for everyone who has ever yearned for a live recorded version of Pulpit Kwa Street. Come travel with Juliani into a vortex of live poetry, like you’ve never seen before.
Thursday April 19th, 6PM – 10PM.
Buy your Day Two ticket
Day 3: EXPONENTIAL POTENTIAL
Juliani says three is a testament to standing on his own two feet. Exponential Potential was about becoming who one is destined to be, allowing yourself to go through the process and prepare to fully experience the opportunities that come your way. Out in 2014, he made 7 music videos at once and released one every month. Remember this track?
This concert is about standing tall and declaring that we are here to stay. Say that again so it sticks, WE ARE HERE TO STAY!
Friday April 20th, 6PM – 10PM.
Buy your Day Three ticket.
Day 4: MASTERPIECE LISTENING PARTY
The Masterpiece, launching on April 21, 2018 is both an appreciation of the past and a look into the future. Here, Juliani is going back to his original self. Even with all the progress and moving forward, Juliani wants us to not forget about being deeply human.
He is more mature, not just a rapper but a full on artist. Better lyrics, more feelings, more probing questions.
The concert will kick off with an exclusive album unveiling and listening party, followed by a rocking performance.
Saturday April 21st, 6PM – 10PM.
Buy your Day Four Ticket.
PERFORMING ALONGSIDE JULIANI
Juliani will be featuring some of the most promising artists of our time today.
Ngartia– Storyteller who transported us to other worlds with the Too Early for Birds event series (Everyday).
RASH– Kenya’s favourite rock band whose music has been topping the XFM charts week after week after week this year (Thursday).
Qui Qarre– Poet and spoken word artist who won the popular vote online when Juliani called for artist suggestions. Go go go! (Thursday)
Jemedari– Rapper and hip-hop artist behind the famous Suits and Mics events (Friday)
Teardrops– Rapper turned poet and spoken word artist (Saturday)
Also: DHC’s Finest (Wednesday) Spontaneous Ray (Thursday) June Wangari and Kendi Nkonge (Friday)
HOW TO BUY A TICKET
You need Juliani Hela (JHela) to make purchases on Juliani’s website. Think of Juliani Hela as a currency that can only be used here. One Juliani Hela is valued at KSh 100, though you can buy them at highly subsidized early bird fan pack rates.
- Sign up on juliani.co.ke
- Get Juliani Hela
- Redeem the JHela for your tickets to the shows.
Tell all your fellow day ones (to fours) and see you there!
This article was first published on juliani.co.ke by Betty Mutimba
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